Step #3: Create Your Lead Magnet

In this step, we'll discuss how to incentivise people to opt-in and join your list.

Here are a few suggestions for freebies you can deliver immediately when someone joins your list:

  • A free ebook or report.
  • A free multi-day ecourse.
  • Valuable software.
  • An audio interview or other audio product.
  • A valuable video.
  • Tools like calculators or spreadsheets.
  • Useful products like blog themes, screen savers, and similar.
  • A free webinar.
  • Free access to a “private membership site.”
  • A free 10 or 15-minute consultation (be careful with offering services, unless you have a good paid upsell in place).

"The Ultimate List Magnet Done For You"

Here are some templates you can use along with examples from various niches…

Template #1: The Five Secrets of [Benefit].
  • “The Five Secrets of Losing Weight”
  • “The Five Secrets of Getting Out of Debt"
Template #2: How to [Get Benefit] In Five Easy Steps.
  • “How to Housetrain Your Puppy in Five Easy Steps”
  • “How to Change Your Motor Oil in Five Easy Steps”
Template #3: Five Easy Ways to [Get Benefit].
  • “Five Easy Ways to Look 10 Years Younger”
  • “Five Easy Ways to Double Your Conversion Rate”
Template #4: Five Things You Didn’t Know About [Topic].
  • “Five Things You Didn’t Know About Saving for Retirement”
  • “Five Things You Didn’t Know About Getting Rid of Wrinkles”
Template #5: How to [Get Benefit] in Just Five Days.
  • “How to Remodel Your Kitchen in Just Five Days” 
  • “How to Housetrain Your Poodle in Just Five Days”
Template #6: The Beginner’s Guide to [Topic].
  • “The Beginner’s Guide to Making Money Online” 
  • “The Beginner’s Guide to Kite Making”
Template #7: Everything You Need to Know About [Topic/Benefit].
  • “Everything Need to Know About Hydroponic Gardening” 
  • “Everything You Need to Know About Retiring Rich”
Template #8: What [Person/Group] Doesn’t Want You to Know About [Topic].
  • “What Your Veterinarian Doesn’t Want You to Know About Your Dog’s Vaccinations” 
  • “What Your Hair Stylist Doesn’t Want You to Know About Dying, Perming and Styling Your Own Hair”
Template #9: [Topic] 101: How to [Get Benefit].
  • “Car Restoration 101: How to Rebuild a Chevy Carburetor in Five Easy Steps”
  • “Affiliate Marketing 101: How to Choose, Promote and Profit from Affiliate Products”
Template #10: The Shocking Truth About [Topic].
  • “The Shocking Truth About Holistic Cat Food”
  • “The Shocking Truth Breast Cancer”

"The Ultimate List Magnet Done For You"

"Financial freedom is available to those who learn about it and work for it."

Robert Kiyosaki