If you want to maximize your opt-in conversion rate, you need to apply the seven elements for a killer squeeze page.
1. A compelling headline. You have about three seconds to grab the attention of your visitor and give them a reason to stay and read what you have to say before they click away to the next site. Especially if you’re advertising on traffic exchanges other related websites.
2. A bullet list of benefits. Once you’ve got their attention, you’ve got to keep it by telling exactly what your freebie is going to do and how it’s going to help them get what they want.
3. A strong call to action. Next you need to tell them what to do and how to get what you’re offering. For example, “Enter you name and email below for instant access.”
4. An opt-in form. This may seem obvious, but the placing of the form is what’s important. It should be “above the fold” for best results. And the submit button should also use text like “Click Here For Instant Access” instead of just “Submit.”
5. An email notice. You need to give an incentive or a reason to enter a real email address. Note that the download link will be sent to their email inbox or they will need to confirm to get the download.
6. A privacy statement. Ensure your subscribers that their information will not be shared with anyone and that you respect their privacy.
7. A trust seal. An easy way to increase conversions is by placing a trust seal on your site to let your visitors know that you do business with honesty and integrity. For example, I use the Honest Online button.
Besides those seven elements, good formatting, nice graphics, and a professional design will go a long way to increase your conversion rates. But for most direct response squeeze pages, a simple page with a white background and black text will do just fine
"We Created Stunning Squeeze Pages!"
HEADLINES
Here are some top-producing headlines I have used successfully. Do not be afraid to add to them or even mix and match. They are a model for you to go by. They will work by just filling in the blanks, but it may be best for your Profit Funnel if you tweak them a little bit- make them fit your site/idea more.
- Here's Exactly How To Get More ______ Out Of ______ Than You Ever Thought Possible!
- Can You Imagine Getting _______ In Less Than ______ Minutes Per Day?
- Discover The Quick And Easy Secret To _______ ! Free Information Below.
- Give Me _____ Days And I Will Deliver _______...And I'll Prove It To You Below...FREE!
- Simple ___ Step System Shows You How To Get ______ Quickly And Easily!
- Who Else Want An Easy Way To _______ .... Without The Time Consuming _______ !
- Learn The Truth About ________ And How You May Be Stuck In The 'Trap' Of _______ !
- Finally - Now You Can Get _____ Without The Hassle Of ______ !
Squeeze Page Openers
After the headline, you usually will use a paragraph or so to hook the reader in. A good opening will help you accomplish that. Here are some of the best openers I use.
It is also a good idea to start the opening paragraph with "Dear Friend,". This makes it more personal and will increase readership.
Let your imagination run wild with these openers to create an exciting first paragraph for your squeeze page. Nobody wants to read dull copy, be emotional!
- Let me get straight to the point...
- Frankly, I'm puzzled.. - Here's your chance to...
- I have an important question to ask you..
- Yes, it's true!
- I couldn't believe it!
- I'm going to be direct and to the point.. - Can I be blunt? - Are you ready to ______ ?
Bullet Points
The good thing about bullet points is that you can use one more than once. These are some of my favorites!
Remember that bullet points are benefits, not features. People don't respond to features, they only want to know what those features will do for them (the benefit of that feature).
Express those benefits in your bullet points.
- 11 simple ways to get _____ !
- Learn the 1 trick to get ______
- Get results fast with my _______ formula
- Decrease/Increase _____ by _____ percent without any extra work!
- See living proof of _____ and how it can affect you!
- My best hands-free ways of doing _______
- The one secret about _____ the experts don't want you to know about!
- The RIGHT way to use ______ ! Are you using it wrong?
After the benefits, you will either offer a free bonus for subscribing through your squeeze page, or maybe you don't have a bonus and will go straight to the subscription form
The absolute best thing you can do for your conversions is to split test different ideas.
It is the most surefire way of increasing your conversions.
"We Created Stunning Squeeze Pages!"
"The only real antidote for worry is action."'
Dan Kennedy